Christmas in July? Let the Festivities Begin!
Few of us have seen a year like 2020—a recession, record-setting unemployment and a pandemic that doesn’t seem to be slowing down. In some parts of the country, reopening measures are being reversed and we’re headed back indoors. So, it’s no wonder thoughts are turning to a more nostalgic time of the year.
Searches for “gift ideas,” “holiday recipes” and “Christmas décor” on Pinterest in April 2020 jumped 77% higher than April 2019.1 “Pinners” are usually ahead of the holiday curve, but with 320 million monthly active users2, they’re a good indicator that many more are likely already crafting, buying and planning.
We all need something to look forward to and dreams of a special holiday season to offset the difficult year could easily become expensive with extra months of online shopping from our homes. It’s important to curb any magical thinking now with a simple budget.
Keep Costs Under Wraps
Spread Some Cheer
Remember there are many folks who truly need a gift this holiday season: essential workers, those who’ve lost their jobs and charities who, in normal times, count on the generosity of others to assist those most in need. If you want to vet a charity, Charity Navigator rates non-profit organizations on their effective use of donations.
It has been a tough year for all, and if we are all able to enjoy our holiday traditions in person come November and December, they may be the most joyful ones we’ve experienced in decades. There’s no guarantee any of the difficulties we’re facing will be over in time for the holidays; however, there’s only upside to planning and budgeting for the season now.
If you want to review your financial strategy or discuss additional options, please call the office for an appointment.
1 Pinterest Internal Data, April 2019 vs. 2020, US
2 Sprout Blog, Pinterest (1 Pinterest Internal Data, April 2019 vs. 2020, US)